I make sculptural wearable art, inspired by my love for animals, fairy tales and surreal art.
I want my items to amuse and provoke feelings. I strive for something unexpected when I design, a new take on a motive, or maybe a solution that isn’t common, a combination of things that are unusual…. while still being comfortable to wear.
Unique items and customers
What makes my brand special is not one product but my productivity and the uniqueness of my designs. I communicate with customers and sell all over the world, I customize things to their needs and I use their input to evolve my business further. Most of my items are handmade in my studio in Stockholm.
I recently hit 1000 positive reviews on Etsy. I’m constantly amazed by how kind people are with their feedback when I’m just doing my job. I suspect that it is because of two things; my customers are awesome (my Jewelry speak to peoples feelings and sence of humor, and people who feel and can laugh at stuff are great). I also think it has something to do with the items being handmade and the experience of buying directly from the maker, that the customer can sense the care and effort that goes in to making this thing for them.
My sculptural jewelry
In a way my designs are simple and rustic, not much bling or color. I prefer to let the shapes be pure and maybe a bit masculine. But I still like details, so if I sculpt a puppy dog I try to capture details like paws and wrinkles on it´s belly.
The god thing about being a self employed designer is that I can go a bit crazy without being interrupted. I can create things I find fun and don’t have to dilute my inspiration to make it mainstream. I won’t sell hundreds of a design, but the few ones that I do sell are treasured.
I’m an obsessive maker, when I get an idea I want to make it happen immediately because I know that when the next idea comes I I’m likely to lose interest in the previous one. I can have an idea, make it, put it up in my shop and sell it, all in one day.
How I work
I usually sculpt my original in a clay that shrinks when firing, this way I get better details in small pieces.
I start sculpting by forming the clay roughly to shape with fingers, after drying I carve the details I want with a scalpel.
By using molds and clay that shrinks I make my sculptures in different sizes so that I can offer them as pendants, rings, earrings… The finished products are solid metal, they are durable and unique.